The Background Story

Vincenzo’s Mercato is the ultimate place for families to come together, kick off fresh traditions, and soak in the sheer beauty of Italian culture, all while indulging in mouthwatering cuisine. At Vincenzo's Mercato, you are always welcome at our table. Discover a culinary experience like no other with our prepared foods, catering services, daily lunches, Friday night dinners, and an exquisite selection of Italian products, including cheeses, meats, olive oils, vinegars, pastas, and marinated vegetables.

Join us at Vincenzo's Mercato

Where the essence of Italy is captured in every aroma, every bite, and every moment shared around the table.

About the Owner

Born to Franco and Assunta De Luca on October 8th, 1969, in the heart of Winnipeg, Manitoba, Vincenzo De Luca is the visionary founder of Winnipeg's finest authentic Italian cuisine, Vincenzo's Mercato.

Growing up in the warm embrace of a traditional Italian family, Vincenzo, alongside his three sisters—Rosanna, Lisa, and Linda were heavily involved in Winnipeg’s close-knit Italian community.

Vincenzo's journey into the culinary world started at a young age. Engaged in the family business from childhood, he played a vital role both as a young child and throughout his adult life. His passion for food, wine, and family became the driving force behind his culinary endeavors. From stocking shelves to slicing meats, he wore many hats in the family business. As the years rolled by, so did his responsibilities, evolving into the head manager of day-to-day operations.

About the Owner

Vincenzo is not just about the kitchen; Soccer may be his first love (don’t tell his wife!), and as a young athlete he forged many memories & relationships. His teenage years were marked by volunteering at the Italian folklorama pavilion, reflecting his deep connection to his heritage.

Vincenzo has been happily married to his wife, Daniela, for 26 years. Together, they share the joys of parenthood with their two daughters, Juliana and Cristina. Family outings and travels have become cherished traditions.

Outside the kitchen, Vincenzo finds pleasure in the finer things—whether it's enjoying a glass of scotch, cheering for his favorite football team, or reveling in the camaraderie of a soccer match. For him, life is about relishing moments with friends and family, and this philosophy resonates in every corner of Vincenzo’s Mercato.

After 35 years of crafting culinary masterpieces in his family's kitchen, Vincenzo decided it was time to carve out his own legacy, alongside his devoted wife and two daughters. As the heart and soul behind Winnipeg's newest Italian Cuisine, Vincenzo De Luca invites you to have a seat at the table of Vincenzo's Mercato, welcome home.

Buon Cibo, Famiglia, Amore.

  • Daniela De Luca

    Vincenzo’s wife of 26 years & Sous Chef: Crafting Authentic Italian Recipes infused with Heart and Soul.

  • Juliana De Luca Vassallo

    Vincenzo’s eldest daughter. Mercato Manager. Ensuring each dining experience is a celebration.

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Authentic Italian Unity at Vincenzo's Mercato

We are more than an Italian market; we are a gathering place, a spot to form lasting connections with our dedicated staff and beloved customers. Everyone who walks through our doors becomes a part of Vincenzo's Mercato family, where the joy of food and the warmth of shared moments define our unique and welcoming ambiance.

Our mission is simple: to share our love for food & family with anyone who pulls up a chair at our table. In every dish, we serve a part of our family's history, a taste of authentic Italian cuisine, and an invitation to experience the joy of a meal made with love.

Gift Baskets

Visit the store or call us to purchase the gift basket.

*Disclaimer: Products may vary due to availability.

Gift Card

Perfect for any occasion, our gift cards unlock the door to a world of authentic Italian goodness with Vincenzo's Mercato. Whether it's a romantic dinner, a family celebration, or a delightful lunch, our gift cards are a passport to a taste of Italy. Share the joy of flavorful memories with those you cherish, and let Vincenzo's Mercato's culinary creations become the gift that truly keeps on giving.

Gift Card not available online. Visit the store to purchase.

The Mercato Experience

Step into our warm and inviting environment, where the aroma of homemade tomato sauce welcomes you. The café beckons with the scent of creamy espresso, and freshly baked pastries, leave your taste buds tingling. Experience a level of service that treats everyone like a cherished member of the family. Our commitment is to create and maintain lasting relationships with our customers, being a part of every special moment in their lives.